1. What is the message of the advertisement?
It is an ad for Aboitiz Jebsens, a man power agency. The ad talks about what the agency has to offer for seamen and its benefits for the family as well.
2. What creative techniques did you use to focus attention on your message?
We put sound effects to make it seem like the talents were talking in a market place or a similar environment. The music started when the talents introduced the agency to give emphasis too. simple techniques like that help the listeners get the message that the ad is trying to get across.
3. How might different audiences interpret the message differently from what you intended?
I think there wouldn't be a big difference in the interpretation of different listeners, the difference would be more on the attention given by the listeners. Some would not care, since it would not affect or interest them, and some would pay a lot of attention sincw they may have family members who are seamen or who are looking for a job, and those listeners are the target market of the agency.
4. How has your advertisement portrayed Filipino culture and Filipino society today?
Nowadays, a lot of filipino families depend on family members who are OFW's. This commercial is one of the many examples of the agencies who give job opportunities to different family's all over the country.
This is your first exposure to media literacy education. what aspects of the course did you enjoy? what activities helped you to learn, and what did not? what suggestions can you give to improve the course?
I enjoyed the part where you asked us to bring music videos, songs or show the class websites that we like, or we'd like to discuss in class. It made me understand what media literacy really meant. All activities we did in class, for me, was relevant and helped us learn how to be media literate in one way or another. Any suggestions to improve the course? hmm. unblocking some websites would be a good start, it would be a stepping stone to teaching students, not only in this course, but in the whole school to be aware and literate in media.
